Selected Work

The systems are already built.
Here is a look at the work.

A sample of what we have shipped for service businesses — websites, intake, voice agents, CRMs, and full speed-to-lead funnels. Anonymized by default. The numbers behind each are something we walk you through live, on real dashboards.

What we have shipped

Real builds, real range.

A cross-section of live work. Client identities are kept private; the systems are exactly what we delivered.

Hospitality

Mountain lodge · Wyoming

Full website plus an integrated booking & scheduling system — guests check availability and reserve without a phone call.

Med spa

Aesthetics practice

Website, patient intake, an automated review-response engine, and a CRM wired with lab-result reminders — front desk through follow-up.

Home services

Handyman service

Website and intake system that captures and routes every job request, so nothing dies in an inbox.

Subscription / DTC

Snail-mail club

Full website and acquisition funnel for a physical-mail subscription brand — landing, signup, and nurture end to end.

Insurance

Insurance agency

An AI voice agent that answers inbound calls, qualifies, and routes — so leads never hit a dead line.

Multi-client · speed-to-lead

A dozen service operators

Instant lead-response systems plus automated quote & estimate generators, deployed across a dozen businesses — the money-machine core, run again and again.

And our own stack

This site is the demo.

The website you are on and the automations behind it are ours. We run on what we sell.

The math

How a Lane 1 stack pays for itself.

Industry-average numbers. Your actual results depend on your existing lead volume, ad spend, and service mix.

Gym pack example

Gym Pack

24/7 voice receptionist + on-call signup + reactivation. Owner-operator gym, 180 members.

New signups recovered / mo4
Avg member LTV (12 mo)$2,148
Reactivations / mo3
Net / mo+$8,089
Home services example

Lane 1 stack

Text-back + AI chat + booking. Average HVAC/plumbing Lane 1 fee.

Recovered estimates / mo6
Avg job value$3,500
Close rate25%
Net / mo+$4,350
Real estate example

Lane 1 stack

Text-back + AI chat + showing scheduler + CRM. Average team Lane 1 fee.

Recovered showings / mo9
Avg GCI / closing$8,500
Close rate on showings12%
Net / mo+$8,180
Why composites?

Forecasted math, not fabricated wins.

SIS is six months in. Real clients are live, but no client has the 90 days of post-install data and the written sign-off it takes to publish a named case study with integrity. Rather than wait until that lands or invent results we have not earned, we publish the math we would run for a typical install — clearly labelled as composite, fully transparent on every assumption, audited against industry data.

If the math holds up against your real numbers on a discovery call, it holds up. If it does not, we will tell you that. The composite is not a sales prop — it is the model we run live with operators in the first ten minutes of a walkthrough. We publish it because it is what we would say on a call anyway.

Founder note

Why no client names yet.

We're six months in. The first cohort of clients is live, the dashboards are running, and the numbers are real. But naming a client publicly before we have 90 days of post-go-live data — and their written sign-off — isn't how we operate.

If you're in our first 5 clients, you get 30% off your first year in exchange for a written testimonial when you see results. Ask on the walkthrough.

Want to see real dashboards on a video call? Book the walkthrough — we'll screen-share live.

See it live

12 minutes. We'll walk you through live dashboards.

Book a 12-min walkthrough No commitment. No pitch deck. Just the numbers.